Client
Zilch
Overview
The goal was to create attention-grabbing campaign visuals that highlighted the convenience and flexibility of Zilch’s extended Snooze feature. With a focus on clear messaging and strong brand alignment, the campaign needed to feel fresh, engaging, and easy to understand, ensuring maximum impact across both print and digital out-of-home formats.
Client
Zilch
Industry
Finance
Service
DOOH
Creative Ideation
Concepting
Duration
2 Days
The Challenge
The challenge was to quickly generate strong creative concepts that effectively conveyed the extended Snooze functionality while maintaining brand consistency. Given the fast turnaround, the campaign had to balance bold, eye-catching visuals with clear, concise messaging that resonated with Zilch users.
The Solution
I developed multiple copyline concepts, ensuring they captured the ease and flexibility of the new feature in a way that felt playful and engaging. After refining the messaging, I translated these ideas into polished print and DOOH mockups, creating visuals that were visually striking, brand-aligned, and effective for high-visibility placements.
The Result
The final assets provided Zilch with a ready-to-launch campaign, effectively communicating the new Snooze feature in a way that was both engaging and consumer-friendly. The work showcased Zilch’s innovation in flexible payments, reinforcing the brand’s customer-first approach while maximising impact across DOOH and print platforms.
