Client
Fairtrade
Overview
On 28 February 2023, Fairtrade launched The Endangered Aisle, an immersive retail space at 32 Shoreditch High Street. I helped to get stakeholders on board with the concept by scamping the venue space and designing bright campaign logo lockups and taglines.
Client
Fairtrade
Industry
Sustainability
Service
Concepting
Digital
DOOH
Signage
Duration
4 Weeks
The Challenge
Fairtrade needed to reposition itself within the climate crisis conversation, highlighting how climate change threatens the future of our favourite foods. The campaign had to create a sense of urgency at the checkout, making shoppers feel the impact of their choices in the moment.
The Solution
I supported with Concepting, Pitching, Social, DOOH, Vinyl, Print shelf signage for the campaign, ensuring a cohesive visual identity across all platforms. By combining our design expertise with a passion for sustainability, we delivered a visually stunning campaign that effectively conveyed the importance of ethical consumption and made a bold, meaningful impact.
The Result
The campaign reached almost a fifth of the UK population, and generated over 1300 pieces of coverage, shifting sentiment so that 60% of readers then felt more positively towards Fairtrade and how it supports farmers.
