Client
Wanderlust
Overview
The project aimed to inspire meaningful travel through a seamless blend of editorial and technology. The Good to Go 2025 landing page balanced stunning destination visuals with an intuitive layout, while Wanda guided users by tailoring five destinations from a curated list of 25 must-visits. The print edition showcased the full list, with a QR code linking readers to the digital experience, allowing for deeper personalisation.
Client
Wanderlust
Industry
Travel
Service
Website Design
Digital Banners
AI
Innovation
Duration
3 Days
The Challenge
The challenge was to create a unified, engaging experience that catered to both traditional print readers and digitally savvy travellers. The campaign needed to integrate AI-driven interactivity without losing the premium, editorial feel of Wanderlust Magazine, while ensuring a smooth user journey across multiple platforms.
The Solution
To achieve this, I designed a visually immersive and interactive experience that extended across print, web, and social touchpoints. The branding, inspired by passport stamps, reinforced the sense of exploration and authenticity. Wanda’s AI-powered interface made the experience feel personalised and engaging, helping users discover destinations tailored to their interests. The print integration, including a double-page spread and a special feature on Wanda’s technology, encouraged readers to transition seamlessly from magazine to digital.
The Result
The campaign successfully bridged print and digital, increasing engagement, interactivity, and personalisation. The AI-driven recommendations and QR-powered connectivity created a dynamic travel discovery experience, positioning Good to Go 2025 as an innovative and user-centric campaign, while reinforcing Wanderlust’s authority in travel storytelling.
