Client
Mastercard
Overview
The campaign aimed to drive large-scale engagement on social media while seamlessly integrating Mastercard’s sponsorship of UEFA. A key feature was a voting mechanic, allowing users to decide what exciting challenge would happen to a football fan, tying directly into an interactive competition campaign. Additionally, we created reactive content with Hotels.com and Deliveroo, incorporating finalist countries’ national dishes and flags as the tournament progressed. This kept the campaign fresh, relevant, and in sync with fan sentiment, ensuring continuous interaction across platforms.
Client
Mastercard
Industry
Sport
Service
Digital Design
Motion Graphics
Video Editing
Content Capture
Shoot Direction
The Challenge
The campaign needed to drive massive engagement on social media while maintaining a clear link between Mastercard and UEFA’s tournament excitement. The content had to feel interactive, shareable, and reactive, ensuring fans stayed engaged as the competition progressed. Additionally, we needed to incorporate brand partners like Hotels.com and Deliveroo in a way that felt natural and engaging.
The Solution
We introduced a voting-based mechanic, allowing social media users to control what exciting challenge would happen to a football fan, tying it directly into an active competition campaign. This approach gamified the experience, encouraging users to interact and share. As the tournament progressed, we created reactive content incorporating finalist countries’ national dishes and flags in collaboration with Hotels.com and Deliveroo, ensuring the campaign evolved organically with the competition.
The Result
The campaign shattered engagement records, with a single Facebook video surpassing 8 million views in just 7 days. By combining voting mechanics, competitions, and real-time branded content, we created a highly interactive UEFA campaign that kept fans engaged while maximising Mastercard’s visibility in the tournament.
