Client
Sainsburys Tu
Overview
The project aimed to increase brand visibility by taking Tu beyond Sainsbury’s physical locations and into the digital and cultural space. By leveraging Kitty Scott-Claus’ vibrant personality and influence, we created engaging content that resonated with diverse audiences and drove organic reach.
Client
Sainsburys Tu
Industry
Fashion
Service
Content Capture
Video Editing
Event Creative
Motion Graphics
Influencer
Duration
4 Weeks
The Challenge
The key challenge was to broaden the appeal of Tu clothing while ensuring it remained recognisable and connected to its existing audience. We needed to amplify the brand’s reach beyond in-store shoppers and generate excitement around the new collection in an authentic, shareable way.
The Solution
We attended the campaign event with pre-planned content capture strategies, including a green screen setup to create bespoke GIPHY & Tenor stickers of Kitty. These assets allowed influencers to generate additional buzz around the collection, while amplifying Kitty’s presence in a fun, interactive way.
The Result
The campaign’s social content achieved an organic reach of over 1.5 million, successfully increasing Tu’s visibility beyond Sainsbury’s stores and strengthening its cultural relevance with new audiences.
