Client
Sky Cinema, Sky Sport
Overview
The goal was to elevate Sky’s digital presence through innovative motion design and interactive experiences. I worked across multiple campaigns, including: Sky Sport – Animated landing pages for sports packages. Sky Cinema – A 360° Facebook carousel, allowing users to explore and engage with Sky Cinema content in a dynamic, interactive way. Sky Black Friday – A DOOH bus stop animation, capturing attention with bold visuals and motion-driven storytelling. Each project was designed to expand Sky’s reach, immersing consumers in the content they love while maintaining the brand’s premium and polished aesthetic.
Client
Sky Cinema, Sky Sport
Industry
Entertainment
Service
Motion Graphics
The Challenge
To balance creative experimentation with Sky’s established brand guidelines, ensuring each asset felt fresh and engaging while still aligning with the premium identity Sky is known for. Additionally, the technical execution of motion graphics across multiple platforms and formats required careful consideration to maintain high-quality playback and visual impact.
The Solution
I developed bespoke motion and digital assets tailored for DOOH, social media, and web, enhancing Sky’s presence across multiple touchpoints. I embraced new motion styles and interactive elements, particularly in 360° social content, to create a more immersive and engaging experience for consumers. By leveraging animation and dynamic design, I helped push the brand into new creative territories while ensuring cohesion across all campaign assets.
The Result
The campaign successfully expanded Sky’s engagement across digital platforms, particularly through immersive social content and high-impact DOOH animations. By experimenting with new motion styles and interactive formats, my contributions helped enhance Sky’s digital storytelling, ensuring their content remained visually compelling, innovative, and true to the brand’s premium positioning.
