Client
Pokémon
Overview
The project was born from a conversation about broadening Pokémon’s appeal beyond traditional merchandise. I pitched the idea of a personalised digital experience, developing a prototype using HTML2Canvas in JavaScript, which was met with enthusiasm by the client. As the pandemic shifted priorities, the microsite became a crucial tool to keep fans engaged remotely.
Client
Pokémon
Industry
Gaming
Service
Website Design
Web Development
Duration
2 Weeks
The Challenge
The primary challenge was to create an interactive, engaging experience that aligned with Pokémon’s brand identity while also being easy to use across different devices. The tool needed to be fully responsive, ensuring seamless customisation, previewing, and downloading across desktop and mobile.
The Solution
I designed and built the microsite using HTML, JavaScript, Pixi.js, HTML2Canvas, and GSAP, ensuring smooth animations, high-quality visuals, and an intuitive user experience. The poster builder allowed fans to create their own Pokémon-themed artwork, which could be saved as a screensaver or downloaded as a colouring sheet—offering both digital and offline engagement.
The Result
The microsite successfully provided an innovative way for fans to engage with Pokémon, proving especially valuable during the COVID-19 lockdown. It became a playful and accessible digital experience, reinforcing Pokémon’s brand while offering a new way to interact with its universe beyond traditional products.
