Client
Nespresso
Overview
Nespresso’s media and influencer events required a sophisticated, brand-aligned aesthetic to reinforce its premium positioning. I developed event materials, including food menus, invitations, and press releases, ensuring visual and editorial consistency across print and digital touchpoints. Each asset was crafted to reflect Nespresso’s refined brand identity, enhancing the overall event experience for guests.
Client
Nespresso
Industry
Consumer
Service
Digital
The Challenge
The challenge was to create elegant, high-quality assets that upheld Nespresso’s luxury brand aesthetic while being functional for both digital and print formats. Given the brand’s long-term presence in the market, the materials also needed to feel fresh and engaging, maintaining audience interest and excitement around product launches.
The Solution
I designed bespoke event materials, ensuring a consistent brand experience across all touchpoints. Every asset—from invites to press releases—was tailored to match the sophistication of Nespresso’s products and events. By considering both print and digital usability, I ensured that materials were versatile and visually compelling across different platforms.
The Result
The events successfully generated significant media and influencer coverage, reinforcing Nespresso’s premium image and ensuring strong brand visibility. The high-quality design assets helped create cohesive, engaging event experiences, further strengthening Nespresso’s position as a leader in luxury coffee culture.
