I thrive on delivering rapid-turnaround content that connects with audiences in meaningful ways. While working with Westfield UK, I embraced the challenge of refreshing their digital presence and standing out on competitive platforms like TikTok and Instagram.

With creative sign-off responsibilities, both on-the-ground and from a planning perspective, I collaborated closely with the entire creative team & communicated with in-house Westfield teams to ensure each piece of content captured the brand's unique voice while staying aligned with evolving social trends. By leveraging platform-specific features and crafting visually engaging content, we were able to create dynamic and resonant campaigns that truly engaged Westfield's audience and amplified key moments for their UK centers.

After pitching and winning as the social retained agency for the Westfield UK TikTok and Instagram accounts, I played a pivotal role in the creation and strategic planning of a series of TikTok videos that epitomised the brand ethos of “More extra, less ordinary.” These videos, which were organically produced, were swiftly filmed and edited within the vibrant hubs of Westfield London and Westfield Stratford City. They spanned a diverse range of themes—from the excitement of new store launches to the buzz of special events collaborating with talent and celebs. From the latest fashion statements to the allure of gourmet food—all while resonating with the pulse of TikTok trends to keep the brand’s engagement lively and robust. Just a month into our collaboration, the content not only captured the essence of the platform but also surpassed the set follower goals, ultimately leading us to smash our target of 1 million- of largely Gen-Z audiences, marking a triumphant stride in elevating the brand’s presence.