Impossible Foods

The client at Impossible Foods wanted to have more engagement on their social media channels but didn’t have much by way of a brief.

I proposed a strong vision for the brand to be more playful and daring, and I convinced the client to gamify content and launch an AR lens. In order to do this, I prototyped one myself and demonstrated it to the client.

Blending innovation with interaction in our marketing strategy by recognizing the potential of augmented reality (AR) to engage users in unique and memorable ways, our goal was to not only captivate but also actively involve our audience, fostering a deeper connection with the brand. This led to the development of a novel AR filter on TikTok—focused on Impossible Foods' new nugget product. The result highlighted the brands important sustainability and health messages in a format that resonated with the audience.