Client
MailOnline
Overview
MailOnline was one of the first publishers on Snapchat Discover in January 2015, delivering animated news stories and video content to a rapidly growing audience. Working under tight daily deadlines, I played a key role in shaping MailOnline’s visual storytelling, ensuring its content was engaging, dynamic, and optimised for mobile audiences. Beyond Snapchat, I also revolutionised MailOnline’s Video & Social Video desks by introducing a new range of pre-animated assets, which streamlined content creation. Partnering with the UX&D team, I developed an extensive style guide and provided training to video teams, directly influencing the future identity of MailOnline’s video content.
Client
MailOnline
Industry
News
Service
Design
Motion Graphics
Video Branding
Video Editing
The Challenge
Producing high volumes of animations daily required a fast, efficient workflow without compromising on quality. Additionally, the video and social teams lacked a unified design system, making it difficult to maintain visual consistency across platforms.
The Solution
I designed pre-animated assets that accelerated video production while maintaining a cohesive brand identity. By creating a comprehensive style guide and providing team training, I helped standardise MailOnline’s visual storytelling, ensuring its video content remained sharp, recognisable, and engaging.
The Result
During my 18 months full-time and ongoing freelance contributions, I helped position MailOnline as a top Snapchat Discover partner, with its animated content reaching millions daily. My work also shaped the future of MailOnline’s video strategy, ensuring a strong, scalable visual identity across its digital platforms.
