Client
Lyma
Overview
The goal was to showcase real results from the Lyma Lazer in an engaging, credible way. I developed a strong script, which was greenlit by Hugo Taylor, and used it as the foundation to merge diverse influencer content into a seamless brand story. Careful attention was given to branding, visual consistency, and strategic editing to ensure a polished final product that could be adapted across multiple social media formats.
Client
Lyma
Industry
Tech
Service
Video Editing
Motion Graphics
Duration
2 Days
The Challenge
The challenge was to blend content from multiple influencers—each with their own unique style—into a unified, premium-quality video that aligned with Lyma’s sophisticated brand identity. Additionally, the campaign required multiple format adaptations to maximize reach across social media platforms.
The Solution
I structured the project with a clear narrative, ensuring that the 12-week transformation journey was presented in a compelling, visually consistent way. I meticulously curated color schemes, typography, and branding elements, enhancing the credibility and luxury appeal of the Lyma brand. The final edit featured smooth transitions, refined storytelling, and multi-platform adaptability, ensuring the content performed effectively across all digital touchpoints.
The Result
The Power to Change campaign successfully elevated Lyma’s brand presence, demonstrating the innovative impact of the Lyma Lazer in a way that was both credible and captivating using authentic influencer content. By strategically blending influencer content with a strong brand narrative, the campaign reinforced Lyma’s authority in the skincare technology space. • 7% average engagement rate, which was above average for sponsored content for each creator. • Positive sentiment across all of the content, with followers wanting to purchase and desperately waiting to see the results. • 441k organic video views across three creators. • Strong sales and leads were generated through paid content. Through the research of influencers, we connected with our target audiences in terms of age and demographics, and the content deeply resonated and drove strong engagement and sales.
