Client
Kinaxia
Overview
Kinaxia, a nationwide haulage company, needed a stronger brand identity that reflected its people-driven ethos while improving user experience. The redesign centred around highlighting the workforce behind the business, making the brand feel more human, approachable, and dynamic. To validate our design decisions, we utilised Dragonfly AI, comparing saliency between the old and new layouts, ensuring key elements captured user attention effectively.
Client
Kinaxia
Industry
Logistics
Service
Website Design
AI
Duration
1 Week
The Challenge
The existing website lacked brand impact and user engagement, with an outdated design that didn’t reflect Kinaxia’s scale or industry leadership. The challenge was to modernise the look and feel, improving visual hierarchy, navigation, and brand perception, while ensuring stakeholders saw data-backed improvements.
The Solution
By integrating Dragonfly AI, we conducted pre- and post-design analysis, optimising key components for visibility and interaction. The new website design placed Kinaxia’s people at the forefront, improving both brand storytelling and user engagement. The data-driven approach helped justify design enhancements to the client, ensuring confidence in the strategic redesign.
The Result
The new website successfully elevated Kinaxia’s brand perception, creating a visually engaging and strategically optimised digital presence. The use of AI-driven design validation ensured a high-performing, user-friendly experience, reinforcing Kinaxia’s position as a leading logistics provider.
