Client
Impossible Foods
Overview
With no clear brief, I identified an opportunity to push the brand in a more daring direction, using social AR technology to create a memorable digital experience. The goal was to increase audience participation and engagement while reinforcing Impossible Foods' sustainability and health messaging.
Client
Impossible Foods
Industry
Food
Service
AR / MR
Social Lens
Social Video
Spark AR
Creative Ideation
Duration
1 Week
The Challenge
Impossible Foods wanted to increase engagement on social media but had no defined strategy. The challenge was to pitch and execute an innovative concept that aligned with their brand while ensuring a seamless, interactive user experience.
The Solution
I proposed a gamified AR filter, taking the initiative to prototype and present it to the client. The final TikTok AR lens showcased Impossible Foods' nuggets, allowing users to interact with the product in a fun and shareable way while reinforcing the brand’s sustainability message.
The Result
The AR lens successfully captivated and engaged users, fostering a deeper connection with the brand. By blending innovation and interaction, the campaign helped Impossible Foods stand out on social media while reinforcing its commitment to sustainability and health.
