Client
Edrington
Overview
The campaign needed to resonate globally, maintaining the brand’s storied craftsmanship while engaging new audiences in the digital age. By balancing innovation with authenticity, we created an impactful, multi-channel campaign that celebrated Highland Park’s milestone in a fresh and engaging way.
Client
Edrington
Industry
Beverage
Service
Video Editing
Motion Graphics
Digital Design
Social
Broadcast
Duration
6 Weeks
The Challenge
The key challenge was to ensure global consistency while localising the campaign for eight key markets. Every asset had to stay true to the brand’s heritage while feeling modern and relevant. With over 100 assets to approve and adapt across social, digital, and broadcast, the campaign required meticulous oversight to maintain its premium storytelling.
The Solution
I was entrusted with creative sign-off, content planning, overseeing the development and approval of social video cut-downs, digital placements, website skins, and broadcast edits. Each asset was crafted to align with the campaign’s vision and tone, ensuring a seamless experience across all touchpoints.
The Result
The campaign achieved 1.5 million organic impressions and 1 million video views across social platforms, successfully expanding Highland Park’s reach while reinforcing its heritage and prestige in the modern whisky market.
