Client
Amazon
Overview
The project aimed to seamlessly integrate seasonal and commemorative themes into Fire TV’s interface, making the user experience feel more immersive and relevant. By carefully crafting each rotator, I ensured that visual storytelling played a key role in evoking the right emotions- whether it was honouring a historic farewell, embracing Halloween’s playful fright, or spreading holiday cheer.
Client
Amazon
Industry
Entertainment
Service
Digital Design
On-Device
The Challenge
The challenge was to create visually compelling, respectful, and engaging designs that aligned with both Amazon’s brand guidelines and the mood of each occasion. The designs needed to be cohesive, user-friendly, and seamlessly integrated into Fire TV’s interface while maintaining a distinct identity for each theme.
The Solution
I meticulously designed each feature rotator, ensuring the tone, colour palette, and visual elements captured the essence of the moment. The Queen’s funeral tribute was approached with elegance and solemnity, Halloween embraced bold, eerie aesthetics, and Christmas radiated warmth and festivity. Each rotator provided a smooth, thematic browsing experience, enhancing user engagement through thoughtful, seasonal design.
The Result
The feature rotators successfully elevated Fire TV’s user experience, ensuring that audiences felt connected to key cultural moments in a meaningful way. The project demonstrated the power of well-timed, immersive content in digital interfaces, reinforcing Amazon Fire TV’s commitment to engaging, dynamic user experiences.
