Client
Amazon
Overview
The goal was to drive awareness that multiple streaming services were available in one place on Fire TV. I developed storyboards and master assets, combining green screen footage and rotoscoped animations to create a seamless living room-to-TV transition, featuring top football moments from past seasons. The campaign also included a 30-second Spotify audio ad, ensuring multi-platform impact.
Client
Amazon
Industry
Entertainment, Sport
Service
Motion Graphics
Digital Design
Video Editing
Artworking
The Challenge
The campaign needed to clearly communicate that multiple streaming services were available within Amazon Fire TV, simplifying what could be a complex message. The creative also had to feel dynamic and engaging, capturing the excitement of live football while remaining platform-agnostic to appeal to fans regardless of their preferred service. Creative was also requiring multi-partner approval by all the streaming partners.
The Solution
I developed a polished video campaign, using bespoke green screen footage and rotoscoped elements to enhance the realism and excitement of the viewing experience. I artworked a lounge scene that contained subtle elements of the tournaments, as well as being graded to suit the brand colours. The campaign was deployed across YouTube (Skippable & Non-Skippable Ads), Google SEM, Spotify Audio & Video, and Amazon’s Fire TV platform, ensuring maximum reach and engagement. Beyond visual content, I also worked with a recording studio and voice artist to produce a 30-second Spotify audio ad, ensuring a consistent campaign presence across multiple media touchpoints.
The Result
The February 2022 campaign delivered over 5 million impressions, successfully driving awareness and engagement around Amazon Fire TV as the ultimate hub for football streaming. The campaign’s multi-platform execution ensured football fans everywhere understood how to watch it all in one place.
