Client
Broxstar Productions
Overview
The goal was to develop a high-impact social strategy that aligned with the film’s environmental themes while standing out in the crowded Earth Day conversation. We crafted a series of engaging video edits and static visuals, designed to emotionally resonate with viewers and spark conversations around sustainability. The campaign leveraged the film’s powerful storytelling and endorsements, including a quote from Leonardo DiCaprio, to maximise reach and credibility.
Client
Broxstar Productions
Industry
Entertainment
Service
Creative Ideation
Digital Design
Social
Motion Graphics
Duration
2 Weeks
The Challenge
With Earth Day saturated with environmental messaging, the challenge was to create a campaign that cut through the noise and truly connected with audiences. The content needed to feel urgent, impactful, and shareable, encouraging people to engage with the film and take action toward a more sustainable future.
The Solution
We developed a bold, visually striking content series that emphasised the film’s hard-hitting themes while maintaining an engaging and hopeful tone. Through dynamic video edits and impactful static designs, we crafted a narrative that was both informative and emotionally compelling, ensuring the campaign made a lasting impression across social platforms.
The Result
The #NoEarthDay campaign successfully drove awareness and engagement, amplifying the reach of Eating Our Way to Extinction during a critical moment. By creating thought-provoking, shareable content, the campaign helped solidify the film’s role as a must-watch documentary for environmental change, encouraging audiences to rethink their impact on the planet.
