Client
Highland Park
Overview
The campaign featured Highland Park’s Master Whisky Maker collaborating with two renowned chefs and a food expert to create unique dish pairings, forming the basis of three master videos. Designed for global paid media, partnerships, and owned channels, the series aimed to elevate Highland Park’s storytelling, blending heritage with culinary artistry.
Client
Highland Park
Industry
Beverage
Service
Video Editing
Motion Graphics
Digital Design
Social Media
The Challenge
The key challenge was to create engaging content that highlighted both whisky craftsmanship and unexpected pairings, while ensuring it performed effectively across global digital platforms. The content needed to feel premium, authentic, and aligned with Highland Park’s brand identity.
The Solution
I delivered titles and graphical elements, ensuring a cohesive visual identity, and edited dozens of social cutdowns to maximise engagement across paid and organic media. The bespoke edits were tailored for global reach, optimised for social formats, media partnerships, and digital advertising.
The Result
The campaign exceeded KPIs, generating 4.5M+ impressions and reaching 3.1M users, with 100% of performance targets met. The success of ‘A Wild Harmony’ reinforced Highland Park’s premium positioning, proving whisky’s versatility in the world of flavour.
