Client
2K Games
Overview
Ahead of the expansion’s launch, I created animated and static master assets designed for maximum engagement across social media. These visuals highlighted the new features, mechanics, and challenges introduced in Gathering Storm, ensuring fans were excited and informed.
Client
2K Games
Industry
Gaming
Service
Digital Design
Motion Graphics
The Challenge
The content needed to feel authentic and engaging while staying true to Civilization VI’s distinct art style. With an active and passionate player base, every asset had to be visually compelling, informative, and true to the game’s identity.
The Solution
I developed storyboards and motion design master assets that seamlessly integrated the game’s visual language, crafting animations that showcased key expansion features. By combining dynamic motion graphics with game footage, the assets brought the strategy and depth of Gathering Storm to life in an engaging way, and were packaged & supplied to each territory for translation.
The Result
The campaign successfully built anticipation for the expansion, delivering highly shareable, visually striking content that resonated with both new and veteran Civilization players. The assets were supplied globally to each territory with placeholder copy, ensuring a smooth collaboration between territories.
