Client
Marvel
Overview
With Infinity War set to be a major cinematic event, our campaign focused on building momentum and engaging fans worldwide. We delivered DOOH, social, digital, email, and AV creative assets across multiple phases of the film’s release. Bespoke premiere visuals in London ensured that excitement reached fever pitch ahead of the release. Our work played a key role in driving audience anticipation, helping Infinity War achieve its historic box-office success.
Client
Marvel
Industry
Entertainment
Service
Digital Design
DOOH
Social
Motion Graphics
Digital Banners
Duration
4 Weeks
The Challenge
The challenge was to create a truly global, unforgettable campaign that lived up to the scale and excitement of the Marvel Cinematic Universe. With fan anticipation at an all-time high, we needed to deliver innovative, high-energy creative assets while coordinating complex, high-profile executions, including a countdown takeover on the Burj Khalifa- one of the tallest digital canvases in the world.
The Solution
I designed bespoke digital and social assets, DOOH screens, and exclusive placements for London’s premiere events, including the European premiere, crafting a cinematic spectacle that captivated both fans and industry professionals. Additionally, I played a key creative role in developing high-impact visuals across social, digital, email, and AV, ensuring a cohesive, immersive experience throughout the entire campaign cycle.
The Result
The campaign helped Infinity War shatter multiple box-office records, including the highest-grossing opening weekend of all time and the fastest film to surpass $1 billion USD. Our global creative execution played a key role in driving unprecedented audience engagement, solidifying Infinity War as one of the most successful movie releases in history.
