Client
Marvel
Overview
The goal was to amplify the global buzz surrounding Avengers: Endgame through a visually dynamic campaign that maintained brand integrity while maximising engagement across multiple platforms. Given the high-profile nature of the release, speed and precision were critical in delivering a seamless rollout.
Client
Marvel
Industry
Entertainment
Service
Digital Design
DOOH
Social
Motion Graphics
Digital Banners
Duration
6 Weeks
The Challenge
With a tight turnaround and the need to produce approximately 100 assets, the challenge was to quickly adapt existing creative into various formats while adhering to strict brand, channel, and client guidelines. The campaign also needed to ensure high engagement and interactivity wherever possible.
The Solution
Creative adaptation and amplification process, optimising artwork for DOOH, digital banners, and partner sites. Where formats allowed, I enhanced visuals with animation and interactivity, ensuring each asset maintained the energy and excitement of the Marvel brand while delivering an engaging user experience.
The Result
Avengers: Endgame concluded as the highest-grossing film of all time, breaking records on its opening weekend. The campaign successfully contributed to the film’s widespread visibility, ensuring Marvel’s storytelling reached fans across digital and physical touchpoints.
