Client
Amazon
Overview
Amazon Future Engineer’s mission is to democratise computer science education, making it more accessible to underserved students. To support this, I developed visually engaging assets that brought Amazon’s behind-the-scenes tech innovations to life. From social content to eCommerce materials, the campaign sought to inspire the next generation of innovators by showcasing real-world applications of computer science.
Client
Amazon
Industry
Tech
Service
Motion Graphics
Digital Design
Social
The Challenge
The key challenge was ensuring the storytelling remained engaging and relatable, particularly for students from underrepresented backgrounds who might not see themselves in tech careers. The content had to strike a balance between educational impact and brand storytelling, making complex technology feel accessible and inspiring.
The Solution
I led creative direction on-site, capturing the inner workings of Amazon Fulfillment Centres to illustrate how computer science drives real-world innovation. These shoots were used to create a series of eCommerce and social assets, from dynamic video content to static visuals, designed to break down barriers and spark curiosity about STEM careers.
The Result
The campaign successfully amplified the reach of Amazon Future Engineer, making computer science education more accessible and inspiring. By highlighting inclusivity in tech, the content helped engage and empower a new generation of thinkers and problem-solvers, reinforcing Amazon’s role in shaping the future of STEM education.
