Alfred Brand Refresh

Client

Alfred

Year

2023

At Alfred, a PR & Comms agency, I spearheaded a brand revitalisation, introducing a modern, sleek visual identity that balanced corporate professionalism with creative edge. By developing new brand guidelines and presentation templates, I ensured the agency’s look and feel reflected its dynamic East London roots while maintaining usability and adaptability for evolving design trends.

Overview

The goal was to refresh Alfred’s visual identity, aligning it with contemporary design aesthetics while reinforcing its position as an industry leader in innovative communication strategies. The project focused on clean, impactful branding, enhancing both internal and external presentations to reflect the agency’s modern and forward-thinking ethos.

Client

Alfred

Industry

Marketing & PR

Service

Branding

Creative Direction

Brand Guidelines

Presentation Design

The Challenge

The challenge was to create design guidelines that felt fresh and contemporary while remaining practical and user-friendly for everyday agency use. The templates needed to be flexible enough to evolve with design trends, ensuring Alfred’s branding stayed relevant and cutting-edge.

The Solution

I introduced a refined set of brand guidelines, drawing inspiration from Alfred’s East London roots, and designed presentation templates that were both aesthetically modern and highly functional. By incorporating team feedback, I refined the templates post-launch, ensuring the guidelines evolved alongside the agency and continued to meet the needs of its fast-paced environment.

The Result

The revitalised branding successfully redefined Alfred’s visual identity, positioning it at the forefront of contemporary design in PR & Comms. The new guidelines and templates provided a consistent, professional, and visually striking brand presence, reinforcing Alfred’s innovative spirit while ensuring ease of use across the agency.