Tu & Me with Kitty Scott-Claus

We had a bold vision to take Sainsbury’s Tu clothing range outside of Sainsbury’s stores, partnering with Drag Race UK star and beaming force of body positivity, Kitty Scott-Claus. We were tasked with showcasing the new Autumn / Winter collection, to a wider audience, and amplifying this with a multi-layer and integrated campaign that also amplified the new Tu & Me above the line campaign.

Working closely with the PR team at Alfred, I created a digital content calendar which included dozens of bespoke social assets, cut downs, and digital assets for the integrated campaign.

Myself and team attended the event to capture bespoke content, with rented equipment including a green screen to create GIPHY & Tenor stickers to amplify Kitty, as well as arm influencers with bonus content they can use to promote their attendance.

Assets achieved social reach of over 1.5 million organic.