Evolving perceptions of the German luxury car

Working closely with the in-house team at BMW Park Lane, I designed multiple campaign creatives for Social, Digital Banner, Broadcast & Email for BMW UK. Wanting to inject bold, playful colour and personality into a brand that is normally known for it’s silver and black ‘masculine’ visuals, broadening the appeal of the brand and making a campaign that stood out.

As the i3 electric car was starting to gain popularity, BMW wanted bright, different imagery to build on their innovative image.