McCann London, UEFA + Mastercard

Utilising innovative methods of engagement on social platforms, our small team broke McCann records for engagements on social video content, with over 8 million views in 7 days on one Facebook video post that was heavily centred around a voting mechanic. This voting mechanic was cleverly thought out to work alongside an active competition campaign where social media users could control what exciting challenge would happen to a football fan.

Other aspects of the campaign ran as reactive content partnering with Hotels.com and Deliveroo. As the teams were wittled down into finalists, we used the finalist countries dishes & flags encorporated into our creatives.