I designed the key creative and adapted into IAB formats for a series of digital banners for an HM Government campaign following the Brexit referendum.

My design approach ensured strict adherence to brand guidelines while effectively engaging the target audience. I meticulously crafted visuals to support key messaging and campaign objectives.

To maximize impact, I conducted A/B testing on various imagery, copy and colour schemes with the account leads for the client, and copy messages to determine the most effective combinations.