I was entrusted with the creative sign-off for amplifying Whisky Brand Highland Park's rich heritage during its 225th anniversary celebration. Tasked with ensuring that every asset adhered to the campaign’s vision, we crafted an innovative yet respectful campaign that highlighted the brand’s storied past while appealing to a broader and younger audience. Featuring Game of Thrones actor Gwendoline Christie, the campaign was designed to captivate global audiences and honour Highland Park's legacy in the digital age.

I oversaw the creation and approval of over a hundred social video cut-downs, digital placement website skins, and broadcast edits, ensuring all materials were aligned with the campaign's objectives. The campaign was localized for eight key global markets, achieving remarkable success with 1.5 million organic impressions and 1 million video views across social platforms.