Football… Watch it all
Our partners at Amazon tasked us with celebrating the peak of the football season streaming live on Amazon FireTV.
Challenged to increase awareness that four streaming services; Sky, BTSport, DAZN and Amazon Prime were streaming the 3 tournaments; UEFA Champions League, UEFA Women’s Champions League and the Premier League from one platform, Amazon FireTV.
I conceptualised storyboards before progressing to a highly polished master video and image assets for delivery, featuring green screen footage which was rotoscoped adding bespoke elements to bring a football fans living room to life, before zooming into the TV to highlight some of the previous season’s most exceptional football moments. I also worked with a recording studio and voice artist to create a 30 second Spotify Audio Ad. The campaign launched across YouTube, Google Ads, Spotify, and Amazon’s own native FireTV Platforms.
The February 2022 campaign resulted in over 5 million impressions across Spotify Audio, Spotify Video, Google SEM, YouTube Skippable and Non-Skippable ads.
